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CFW 17.05.23

Posted by National Catholic Development Conference on May 23, 2017 10:03:00 AM

NEED-TO-KNOW NEWS

Tax reform could reduce charitable giving by up to $13 billion per year

The charitable tax deduction has been a part of the U.S. tax code for a century. During last year's U.S. presidential campaign, then-candidate and now President Donald Trump proposed capping the deduction for wealthy taxpayers but backed off that idea in his latest tax plan.

“Yet tax reform could reduce donations even if capping charitable deductions isn't part of current proposals from the White House and Republican lawmakers.” [CNBC]

More need to know news:


EMERGING TRENDS

Study: Being Called “Spam” Threatens Nonprofit Fundraising

“The big takeaway from [the 2017 Nonprofit Email Deliverability Study] is that being classified as spam is becoming a big problem and hindering nonprofits’ email deliverability rates. If an email service provider (ESP) recognizes that the emails you send are frequently marked as spam, are immediately deleted without being opened or read, or are not engaged with or opened at all, they will likely begin routing your messages to spam or promotional folders, where they may go entirely unseen.” [Nonprofit Quarterly]

More emerging trends:


TIPS & TACTICS

Segmenting Your Acquisition and Renewal Campaigns [New Resource]

Many nonprofits are finding that their new donor acquisition campaigns are becoming more expensive and less effective in attracting new, reliable donors. By segmenting your data, your nonprofit can lower your costs while increasing campaign efficiency and effectiveness. But how do you start segmenting? How do you identify your next major donors? How do you communicate differently with each type of donor in way that makes sense to them?” [The Catholic Fundraiser]

More tips and tactics:


CATHOLIC CHATTER


Inspirational insight of the week:

This Memorial Day, we remember the men and women who bravely gave their lives in the ultimate sacrifice for our nation. We pray for the safety and health for all those who have served or are currently serving.

“Be on your guard; stand firm in the faith; be courageous; be strong.”

-1 Corinthians 16:13

Turning Facebook Likes into Donors


About Catholic Fundraising Weekly

Catholic Fundraising Weekly is a digest of the latest trends shaping Catholic fundraising today. The content featured in this weekly newsletter is specifically curated for Catholic fundraisers and includes news, trends, tips, and tactics, in addition to relevant news from the Catholic community and a bit of inspiration for those called to the ministry of fundraising.

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