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CFW 17.07.18

Posted by National Catholic Development Conference on Jul 18, 2017 11:42:49 AM

NEED-TO-KNOW NEWS

Washington Round-Up from Alliance of Charitable Reform

“This week, the Alliance for Charitable Reform [of which NCDC is a member] and The Philanthropy Roundtable brought foundation and nonprofit leaders to D.C. for a two-day event dubbed “Champions for Charity.” On Wednesday evening, leaders dined with members of the press at an off-the-record event to further develop relationships that we hope will help keep a well-informed media on our issues.” [Alliance for Charitable Reform]

See also:

Input Needed on Postal New Product and Development

Steve Colella, industry lead for the Mailer’s Technical Advisory Committee (MTAC) New Product Development focus area, is requesting input from nonprofit mailers in a survey. Many questions in the survey are about Informed Delivery. The survey is only 20 questions and shouldn’t take more than a few minutes to complete. Please complete the survey by Monday, July 24.

Take the Survey

More need to know news:


EMERGING TRENDS

Study: Donors React To Direct Mail More Than Email

“There isn’t enough reverence for the written word these days,” is a refrain shared among college professors, newspaper editors, coffee-shop poets, and direct marketers for nonprofit organizations. In the latter’s case, however, the numbers don’t quite back up the cry.

In fact, donors say that they are slightly more likely to read a piece of direct mail from an organization (37 percent) than an email (35 percent). About a quarter (28 percent) are not more likely to read one over the other.

The statistics come from “The Donor Mindset Study III,” a collaboration between Grey Matter Research and Opinions 4 Good.” [Nonprofit Times]

More emerging trends:


TIPS & TACTICS

Our Donors Help Tell Our Stories

“Clearly understanding what attracts others to want to support our causes is almost as important as the causes themselves. In fact, in some ways it is more important. Without support, our missions will not have sufficient resources to remain vital.  It is, as it has always been, about our donors.  It is about what is important to them and why they want to support us.  It is not so much about who we say we are and what we say we do but who our donors say we are and how they describe what we do.” [The Fundraisers Outlook]

More tips and tactics:


CATHOLIC CHATTER


Inspirational insight of the week: 

“Do not be afraid. Do not be satisfied with mediocrity. Put out into the deep and let down your nets for a catch.”

-Pope John Paul II

 

Turning Facebook Likes into Donors

 


About Catholic Fundraising Weekly

Catholic Fundraising Weekly is a digest of the latest trends shaping Catholic fundraising today. The content featured in this weekly newsletter is specifically curated for Catholic fundraisers and includes news, trends, tips, and tactics, in addition to relevant news from the Catholic community and a bit of inspiration for those called to the ministry of fundraising.

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