Social media matters for nonprofits. Whatever cause sector you work in, whatever the size of your organization, social media is a valuable tool to engage with supporters and grow your audience. Furthermore, reputable organizations are expected to have profiles on major social media platforms. Not being on Facebook or Twitter is like being left out of the Yellow Pages 20 years ago.
Social networks are not all the same, though. Which platforms you use and how you use them will depend on your existing community and audience. You can get the most out of your social networks if you clarify your purpose on each platform, build great profiles, and understand the type of content you should post to each one.
Use these steps to set up or revamp your social media presence and make the most of the opportunities afforded by major platforms.