The Catholic Fundraiser

Claire Axelrad

Claire Axelrad, J.D., CFRE was named Outstanding Fundraising Professional of the Year by the Association of Fundraising Professionals and brings 30 years frontline development experience to her work as principal of Clarification. A sought-after coach, Claire teaches the CFRE Fundraising Certification Course and frequently presents for The Foundation Center and 4GOOD. Claire writes regular columns for Nonprofit Pro, Guidestar and Maximize Social Business. Clarification was named “Best Fundraising Blog of 2013” by FundRaising Success Magazine.

Recent Posts

6 Secrets to Rock Multi-Channel Integrated Nonprofit Fundraising Campaigns

Posted by Claire Axelrad on 9/8/16 11:56 AM

This article includes 6 expert tips and best practices for any business, including a non-profit, wanting to run an integrated marketing campaign that generates more potential donors and raises more dollars.

Wait! What is an integrated marketing campaign?

An integrated marketing campaign is a marketing effort that uses a consistent message across traditional and non-traditional marketing channels. Ultimately all the messages should reinforce each other. Integrated marketing campaigns enable brands (yes, your nonprofit is a brand) to reach new audiences and gain mass exposure for their marketing promotions. Plus, in the information overload world in which we live, folks need to see your message multiple times before their brain will process it (Did you know that, on average, only 16% of Facebook fans will see what you share)?

There used to be a marketing “Rule of 7” stating that a prospect needs to hear the advertiser’s message at least 7 times before they’ll take action to buy that product or service. Guess what?

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Topics: Donor Development, Catholic Fundraising Resources, Multi-Channel Marketing