Instagram is hot. With 100 million monthly active users and over 40 million photos uploaded per day, the photo-sharing site claims to gain a new follower every second. Online marketing is visual. If you are not telling your story to your supporters in a visual way, you may be ignored or left behind.
Facebook is even hiring a fulltime employee to head to Washington DC to get politicians and government officials on the Instagram bandwagon. (How can we get the same treatment for nonprofits? Eh, Facebook?)
Whether you are a social networking newbie or a seasoned veteran, Instagram is easy to use, intuitive and very addictive. Heck, my 66-year-old technophobe dad uses it daily! All you need is a smartphone and voila – you can download the free app and start posting in 1 minute. So what are you waiting for?
Here are 15 ways that your nonprofit can start using Instagram today: