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The Catholic Fundraiser

The Millennial Mystery: How to Attract and Retain Millennial Donors

Posted by Zach Busekrus on 3/7/19 3:29 PM

How often do you step back from your work as a Catholic fundraiser and ask yourself whether your efforts are resonating with your constituents in the ways they should? What do you think you’d find if you did?

I think we’d all encounter a gap of sorts. A gap between the work we aspire to do and the work we’re actually doing, between the results we’d like to see and the results we are really seeing — especially as these results pertain to attracting the next generations of supporters.

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Topics: Millennials

Donor-Advised Funds: My View as a Fundraiser AND a Donor

Posted by Jack Doyle on 2/28/19 8:41 AM

What are donor-advised funds (DAF)? 

Well, donor-advised funds are a popular choice for donors to give to their favorite charities. Tax deductions can be taken as soon as a donor puts money into a DAF, and the fund can grow until the donor decides where the money should go.

As an experiment, I tracked the donor stewardship practices of 16 of the top 25 charities for Fidelity Charitable donors, for over a year. I sent in my own $100 grants via my Fidelity Charitable account and tracked what kind of acknowledgements and follow up communications I received. (None of these organizations are NCDC members.)

Here’s a quick breakdown of my expectations and my observations.

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Topics: Catholic Fundraising Resources, Trends in fundraising, Annual Conference

Introducing Our New Digital Resource — Donor-Advised Funds 101

Posted by National Catholic Development Conference on 2/22/19 8:32 AM

What are donor-advised funds and how can nonprofit organizations encourage donors to give through this tool?

Donor-advised funds (DAF) are a popular tool for charitable giving among many donors today. They offer donors an easy and secure way to invest and grow their money tax-free, and distribute it as they see fit to their favorite charities. It is imperative that charitable organizations learn to identify which of their donors hold these giving accounts, and discover how they can encourage them to make regular gifts using this tool.  

To learn more about how donor-advised funds work and how you can maximize the charitable donations that come from donors holding these accounts, explore our digital resource. 

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Topics: Donor engagement, Online Giving

Writing for Seniors: Help Them Understand What You Are Trying to Say

Posted by John Jensen, CFP on 2/6/19 8:37 AM

Most donors to our organizations come through the mail. Direct mail donors are older. Simply put, direct mail is inherently a medium that attracts older donors. In my experience, the typical Catholic direct mail donor is in their mid-70s, with few under 60.

Older donors have issues that younger donors may not. As fundraisers, we need to write in a way that will be easily understood. It needs to be easy to digest and read. Read on to learn how you can quickly (and easily) do this.

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Topics: Donor engagement

NCDC’s Digital Resource Library: A (Not-So-Hidden) Gem for Catholic Fundraisers

Posted by National Catholic Development Conference on 1/30/19 10:29 AM

While NCDC has been well known for providing programming and resources for Catholic fundraisers for over 50 years, our newest resource could be considered a gem hidden in plain sight.

Since its launch in 2017, our Resource Library has continuously added publications covering topics and trends that are most relevant for fundraisers, with special focus given to fundraising for a Catholic organization. Thought leaders in the Catholic fundraising community have contributed their expertise to create high-value resources that can’t be found anywhere else.

Resources of this quality and focus usually require a subscription or payment, but NCDC’s Resource Library is available at no cost. Take advantage of these resources including case studies, trends, statistics, best practices, and more! Here is a sample of what our Resource Library has to offer.

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Topics: Catholic Fundraising Resources

About The Catholic Fundraiser

In this weekly blog we share tips, tactics and case studies for professionals in the Catholic fundraising community. Learn how to advance your mission with articles on technology, donor engagement, nonprofit leadership, social media, and emerging trends.

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