The Catholic Fundraiser

3 Ways to Improve Communications with Prospective Donors

Posted by Mark Loux on 7/20/18 11:04 AM

As technology continues to evolve and improve, the ability to connect and communicate with donors has continued in the same trajectory.

In 2018, we know more about prospective donors than ever before. We have more ways in which to communicate with prospective donors, and we know that it’s possible to communicate more personally with every single prospect.

So, why are nonprofits finding it more difficult and expensive to acquire new donors? Well, I think there are three main reasons that it’s both difficult and costly to acquire new donors.

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Topics: Donor engagement

Donor-Advised Funds: My View as a Fundraiser AND a Donor

Posted by Jack Doyle on 7/16/18 9:56 AM

What are donor-advised funds (DAF)? 

Well. Donor-advised funds are a popular choice for donors to give to their favorite charities. Tax deductions can be taken as soon as a donor puts money into a DAF, and the fund can grow until the donor decides where the money should go.

Since February, I’ve been tracking the donor stewardship practices of 16 of the top 25 charities for Fidelity Charitable donors. I sent in my own $100 grants via my Fidelity Charitable account and have been tracking what kind of acknowledgements I receive, as well as follow up communications. (None of these organizations are NCDC members.)

Here’s a quick breakdown of my expectations and my observations.

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Topics: Catholic Fundraising Resources, Trends in fundraising

Adjust, Adapt, Advance: How and Why Nonprofits Should Embrace Innovation

Posted by Chad McEachern and Susan Raymond, Ph.D. on 7/9/18 9:47 AM

Nonprofits that are successful are successful for a reason.

Sometimes it’s affiliation with the rich and famous. Sometimes it’s nostalgia. Sometimes it’s luck. But most times, it’s because nonprofits are good at what they do and are good at communicating that to those who fund them.

Time, however, can erode this equation. Times change. Needs change. People change. Nonprofits are often not good at change. They are good at what they do, and usually, that is what they have done for some time. The problem is that the world is, in fact changing, and donors are, in fact, changing. This presents not two problems, but three problems:

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Topics: Catholic Fundraising Resources, Trends in fundraising

[New Digital Resource] Real-Life Lessons in Multi-Channel Donor Acquisition

Posted by National Catholic Development Conference on 7/3/18 8:24 AM

There are many questions that come with figuring out how to grow your donor file through multiple channels, such as:

How can you grow your donor file to support the growing work your organization is doing?

How do you integrate across multiple channels to connect with potential donors?

At NCDC, we know that securing new donors is one of the biggest challenges fundraisers face, but you're in luck — we put together a digital resource designed to answer your questions about donor acquisition!

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Topics: Donor Relationships

How to Turn Fundraising Event Attendees into Supportive Donors

Posted by Robin Cabral on 6/27/18 8:49 AM

With the fall gala and fundraising season just around the corner, many nonprofit organizations that are busy planning events should also give careful thought to how to turn attendees into loyal donors.

Many people who attend a fundraising event do so because a friend or a family member has invited them — or because it's a social night out — but not necessarily because they are committed to the cause for which funds are being raised. However, these attendees may well become committed donors, but this won’t happen on its own. You need a plan to help them along the way.

There are steps you can take to stimulate interest before, during, and after the event as a way of developing a relationship with donors who may be interested in supporting your charity in a more transformative way.

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Topics: Donor Development

About The Catholic Fundraiser

In this weekly blog we share tips, tactics and case studies for professionals in the Catholic fundraising community. Learn how to advance your mission with articles on technology, donor engagement, nonprofit leadership, social media, and emerging trends.

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