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The Catholic Fundraiser

[New Resource!] Digital Donor Acquisition 101

Posted by National Catholic Development Conference on 4/23/19 12:47 PM

It's undeniable — the reach of digital spaces is rapidly growing. As a result, more and more fundraising professionals are connecting with prospective donors online. While developing a digital acquisition strategy can seem intimidating or overwhelming, there is no need to worry! With the number of tools available to fundraisers, setting up a simple plan of action is something everyone can (and should) do.

When talking about digital acquisition, there are five primary channels to consider. In our newest resource, we will lead you through each of these five channels, highlighting their capabilities and reach.

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Topics: Donor Relationships, Digital Advertising

Meet Your Donors In The Middle

Posted by Dawn M.S. Miller, CFRE on 4/8/19 11:25 AM

There are a lot of things to love about the middle.

The best part of an Oreo is the middle. Some of the most beautiful rolling hills are in the middle of the country. And mid-level donors — those generous folks in the middle of your direct mail donors and your major donors — are often among the most faithful givers. Three reasons to love the middle!

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Topics: Donor Development, Donor Relationships

Turning Donors into Mission Actualizers Through Cohesive Messaging

Posted by Madalene Buelow and Jennifer Pick on 4/3/19 11:40 AM

Advancing mission through the art of good messaging. If this concept has your fundraising-right-side and message-crafting-left-side brain seizing up, keep breathing…and reading. Franciscan Sisters of Perpetual Adoration’s (FSPA) mission advancement and communications departments are appealing to donors to help further ministry by sharing compelling stories — those of the global community in need and our sisters’ call to serve it — through a voice that’s consistent and clear. Furthermore, FSPA donors are responding with the goodness of philanthropic action and doing what is theirs to do to make ministry happen.    

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Topics: Culture of mission

[New Resource!] Using the Right Ruler: Measuring Results in Direct Mail

Posted by National Catholic Development Conference on 3/28/19 3:47 PM

Direct mail — as fundraisers we all use it, but that doesn’t mean we understand all the ins-and-outs of an effective mailing strategy. If Catholic fundraisers want to make the most of their direct mailing efforts, they must lean into both the statistical and creative sides of direct mail.

Direct mail is not dead. In fact, according to the last Giving USA Study, digital revenue for nonprofits accounted for 8.5 percent, whereas direct mail was about 80 percent. Direct mail works, but charitable organizations need to continue to collect and use data to make informed and responsive decisions. That is why we are excited to offer our newest digital resource — Using the Right Ruler: Measuring Results in Direct Mail.

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Topics: Catholic Fundraising Resources, Postal Issues

The Millennial Mystery: How to Attract and Retain Millennial Donors

Posted by Zach Busekrus on 3/7/19 3:29 PM

How often do you step back from your work as a Catholic fundraiser and ask yourself whether your efforts are resonating with your constituents in the ways they should? What do you think you’d find if you did?

I think we’d all encounter a gap of sorts. A gap between the work we aspire to do and the work we’re actually doing, between the results we’d like to see and the results we are really seeing — especially as these results pertain to attracting the next generations of supporters.

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Topics: Millennials