The Catholic Fundraiser

Want to Retain First-Time Donors? Treat Them Like First-Time Church Visitors.

Posted by Steven Shattuck on 5/17/18 11:06 AM

This past weekend, my family had the opportunity to visit two churches that we do not regularly attend. On Saturday, we attended my niece's first communion mass and on Sunday visited a church where an old family friend was guest-preaching.

In both cases, we were warmly greeted at the door and warmly greeted by those sitting around us, some of which were curious about what brought us there that day.

There is a mountain of research advising churches on how to treat first-time guests with the goal of return attendance: be welcoming, be curious but not overwhelming, and make it easy to follow up. There is also a mountain of research advising fundraisers on how to treat first-time donors with the goal of a second gift: be thankful, communicate the impact of the gift, and start a dialogue.

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Topics: Donor Relationships

GDPR for Catholic Nonprofits: What Europe's New Data Law Means for Catholic Nonprofits

Posted by National Catholic Development Conference on 5/8/18 1:00 PM

The General Data Protection Regulation (GDPR), EU legislation to protect data, will go into effect on May 25. The GDPR applies to any business or organization that offer goods or services or collects data from residents in the EU, regardless if they are for-profit or not-for-profit entities.

While NCDC cannot provide legal guidance on this issue, we feel it is critical for Catholic fundraisers to understand the scope and impact this policy will have on any organization that maintains personal data.

We aren't in Europe. Why do we need to worry about this?

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Topics: Donor Development, Catholic Fundraising Resources, Online Giving

The Art & Science of Retaining Digital Donors [New Digital Resource]

Posted by National Catholic Development Conference on 5/8/18 8:38 AM

Online donors can be the biggest challenge to engage since they are the least likely to renew their gifts, which puts digital donor retention at risk. Your job is to take specific, creative steps to engage these people and continue to retain them while also drawing more in.

How should you get started?

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Topics: Donor Relationships

Tax Reform: What Now for Catholic Fundraisers?

Posted by National Catholic Development Conference on 1/17/18 2:41 PM

With the December 2017 passing of tax reform legislation, Catholic fundraisers are undoubtedly looking at a new environment for giving in 2018. But the foremost question is: how and to what extent will tax reform affect giving to our missions?

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Topics: Donor Development, Catholic Fundraising Resources

Machine Learning Reactivates a 20 Year Lapsed Donor

Posted by Dina Fanelli on 12/13/17 1:21 PM

That’s right, you heard me. And this was not a one-time fluke. The highly precise and robust algorithms of machine learning analytics can successfully identify lapsed individuals that have not given in decades, repeatedly! I am going to go one better and tell you that this big data driven, super-computing powerhouse can also accurately identify and assist in targeting non-donors. Most non-profits have them. This is a mysterious list of folks that have no transactional or promotional history. We typically hear similar anecdotes, “I have a file of names and addresses that dates to the beginning of our organization. We have no idea where they came from, and they have never contributed to our cause. Anything you can do with these records?”

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Topics: Donor Development

About The Catholic Fundraiser

In this weekly blog we share tips, tactics and case studies for professionals in the Catholic fundraising community. Learn how to advance your mission with articles on technology, donor engagement, nonprofit leadership, social media, and emerging trends.

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