As technology continues to evolve and improve, the ability to connect and communicate with donors has continued in the same trajectory.
In 2018, we know more about prospective donors than ever before. We have more ways in which to communicate with prospective donors, and we know that it’s possible to communicate more personally with every single prospect.
So, why are nonprofits finding it more difficult and expensive to acquire new donors? Well, I think there are three main reasons that it’s both difficult and costly to acquire new donors.