The Catholic Fundraiser

How Donors Respond to Your Emails: What Works and What You Should Be Doing Differently

Posted by Kristen Schultz Jaarda, JD, LLM on 11/1/17 1:30 PM

What are the best ways to increase email performance and response rates? How do colors and fonts impact readability? Does the date and time that emails are sent affect donor interest? Crescendo’s 2016 email study Experiments in Email Marketing: Principles of Effective Emails Based on A/B Testing sought to answer those questions and more.

The study used the scientific method known as "A/B testing" — sometimes called "split testing" or "bucket testing." Crescendo designed custom emails for six different charities to test how donors would respond. Each test involved two or more emails that were sent to segmented portions of a charity's email list and the emails were identical except for a single variable. For example, an email testing subject lines would have been identical in all respects except for using two different subject lines. This article will share some of the lessons learned about effective use of emails for donor engagement.

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Topics: Donor engagement, Email Performance

6 Ways to Get the Most out of the NCDC Conference

Posted by National Catholic Development Conference on 9/20/17 10:05 AM

The annual NCDC Conference and Exposition offers Catholic fundraisers the opportunity to connect with one another while learning the latest techniques in fundraising. Whether it’s your first time at the conference, or you’ve been coming for years, there’s always something new to discover. Here are six ways to make the most of your conference experience.

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The Top 11 Reasons to Attend the NCDC Conference

Posted by National Catholic Development Conference on 8/29/17 1:11 PM

We know when it comes to deciding which national conferences to attend, it can be tough to decide which, if any, are worth your time and money. The NCDC conference is different in that we view fundraising as more than mission advancement: it is your ministry. 

Here are the top 11 reasons to join our community of fundrasiers in San Diego this September.

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Topics: Conference

Four Ways to Increase Online Giving Conversions

Posted by Nick Small on 8/16/17 9:22 AM

Building awareness and getting people familiar with your organization and cause is important — but to stay afloat, increase online giving conversions on your website to increase your bottom line and allow you to create a larger impact.

Online giving is responsible for about 7% of total fundraising revenue per year and grows at a rate of about 8% per year (which doesn’t include grants).

Consider these steps to increase your online giving conversions.

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Topics: Tips to Use & Habits to Lose, Donor engagement, Online Giving

Treating Donors Like Family: 9 Tips To Build and Maintain Your Planned Giving Donor Relationships

Posted by Nancy Jeffers on 6/29/17 8:41 AM

I recently attended a gift planning conference in New York where I had the opportunity to be reminded of the impact Sharpe Group has had over its 54-year history.

The opening speaker at the conference has been a friend of ours for many years. When we greeted one another, he remarked that he’d recently been reminded of something he learned early in his career while attending a Sharpe Seminar. He said he had never forgotten the advice and it had always served him well.

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Topics: Planned Giving

About The Catholic Fundraiser

In this weekly blog we share tips, tactics and case studies for professionals in the Catholic fundraising community. Learn how to advance your mission with articles on technology, donor engagement, nonprofit leadership, social media, and emerging trends.

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