The Catholic Fundraiser

Amelia Burke-Garcia

Amelia Burke-Garcia is Westat’s Senior Director of Digital Media and Director of Westat’s Center for Digital Strategy and Research and has nearly 15 years of experience in digital, social, and mobile media. Currently she acts as Project Director for the Centers for Disease Control and Prevention's (CDC) National Center on Birth Defects and Developmental Disabilities, where she helps guide the Center’s strategic use of social and digital media to achieve their communication and behavior change goals including building a digital influencer program. She has a Master’s degree from Georgetown University and is working toward a Ph.D. in Communication at George Mason University.

Recent Posts

Leveraging Social Media 101: Messaging to Trending

Posted by Amelia Burke-Garcia on 6/1/17 9:55 AM

Globally there are more than one billion people on Facebook and YouTube is the second most used search engine in the world. In terms of U.S. users, according to the Pew Internet and American Life Project, as of August 2012, 69 percent of online adults in the USA use social networking sites.

Research shows that minorities use the popular social media platforms, i.e. Facebook, similarly to non-minority groups. In addition, while smartphone penetration is lower amongst minority populations, these groups are using advanced features on their basic mobile telephones to engage online. Some of these differences can be explained by the younger demographic age profile of ethnic minority groups.

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Topics: Social Media, Facebook Ads, Digital Advertising

About The Catholic Fundraiser

In this weekly blog we share tips, tactics and case studies for professionals in the Catholic fundraising community. Learn how to advance your mission with articles on technology, donor engagement, nonprofit leadership, social media, and emerging trends.

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