The Catholic Fundraiser

Dina Fanelli

Dina Fanelli

Dina Fanelli is a 27+ year veteran of non-profit fundraising and often shares her expertise speaking and presenting at industry events. Her professional background includes data-driven fundraising solutions for multi-channel marketing campaigns. Throughout her career, she has had the privilege of assisting some of the largest charitable organizations raise hundreds of millions of dollars in support of their fundraising efforts. Since joining VeraData as an Executive Vice President, Dina has been responsible for new business development in the non-profit division. She cultivates and strengthens relationships with our largest accounts while also providing strategy, insight, and training to the Client Services team.

Recent Posts

Machine Learning Reactivates a 20 Year Lapsed Donor

Posted by Dina Fanelli on 12/13/17 1:21 PM

That’s right, you heard me. And this was not a one-time fluke. The highly precise and robust algorithms of machine learning analytics can successfully identify lapsed individuals that have not given in decades, repeatedly! I am going to go one better and tell you that this big data driven, super-computing powerhouse can also accurately identify and assist in targeting non-donors. Most non-profits have them. This is a mysterious list of folks that have no transactional or promotional history. We typically hear similar anecdotes, “I have a file of names and addresses that dates to the beginning of our organization. We have no idea where they came from, and they have never contributed to our cause. Anything you can do with these records?”

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Topics: Donor Development

About The Catholic Fundraiser

In this weekly blog we share tips, tactics and case studies for professionals in the Catholic fundraising community. Learn how to advance your mission with articles on technology, donor engagement, nonprofit leadership, social media, and emerging trends.

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