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Geoffrey W. Peters

Geoffrey W. Peters

Geoff, , CEO of Moore DM Group, is an internationally recognized expert in fundraising using many channels. His teaching credentials include more than eleven years of teaching at the graduate school level, presentations at more than 100 continuing education programs.

He is Past-President of the Direct Marketing Association of Washington and was a Board Member of the AFP-DC Metropolitan Chapter. He has served as Vice-Chair of the DMA-Nonprofit Federation and has been awarded the Max Hart Award as well as the DMA-Nonprofit Federation’s Public Service Award for his various volunteer efforts on behalf of the nonprofit community. He has twice been cited by the Nonprofit Times as one of the 50 most influential leaders in the nonprofit sector in the United States and by Fundraising Success as one of the top ten men in fundraising in the US. He has received the George T. Holloway award for public service from the National Catholic Development Conference.

Learn more about Geoff Peters’ work on Neurofundraising visit by visiting his website.

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Recent Posts

Neurofundraising for Major Donor Gift Officers

Posted by Geoffrey W. Peters on 11/15/18 8:36 AM

Fundraising and winning over prospective major gift donors can be a challenging task - wouldn’t you want to take advantage of everything that could make that job easier? Enter the science of neurofundraising. This pioneering field capitalizes on an understanding of neuroscience - the study of the structure and functions of the brain and nervous system, and utilizes it when approaching donors.

Let’s take a look at some of the elements of neurofundraising and how it fits into traditional charity fundraising ideas in greater detail.

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Topics: Trends in fundraising

About The Catholic Fundraiser

In this weekly blog we share tips, tactics and case studies for professionals in the Catholic fundraising community. Learn how to advance your mission with articles on technology, donor engagement, nonprofit leadership, social media, and emerging trends.

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