This is an era of great uncertainty for fundraisers. As one career fundraiser recently said to me, “Nothing works like it once worked. It’s like the ground has shifted under my feet, totally upending things as I once knew them.”
If you look across today’s marketplace, what marketers do to engage customers has changed almost beyond recognition compared to a decade ago. Apart from information technology, it’s hard to find another discipline that has evolved so quickly. Tools and strategies that were cutting-edge just a few years ago are quickly becoming obsolete. New marketing approaches are appearing every day.
Yet, if you’re the average fundraiser, you’re probably fundraising the same way you fundraised in the last century, except that you’ve added another fundraising channel — the Internet.
Today, the average fundraiser is asking more and receiving less — and watching every fundraising success metric continue to decline.