The Catholic Fundraiser

National Catholic Development Conference

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Tax Reform: What Now for Catholic Fundraisers?

Posted by National Catholic Development Conference on 1/17/18 2:41 PM

With the December 2017 passing of tax reform legislation, Catholic fundraisers are undoubtedly looking at a new environment for giving in 2018. But the foremost question is: how and to what extent will tax reform affect giving to our missions?

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Topics: Donor Development, Catholic Fundraising Resources

6 Ways to Get the Most out of the NCDC Conference

Posted by National Catholic Development Conference on 9/20/17 10:05 AM

The annual NCDC Conference and Exposition offers Catholic fundraisers the opportunity to connect with one another while learning the latest techniques in fundraising. Whether it’s your first time at the conference, or you’ve been coming for years, there’s always something new to discover. Here are six ways to make the most of your conference experience.

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The Top 11 Reasons to Attend the NCDC Conference

Posted by National Catholic Development Conference on 8/29/17 1:11 PM

We know when it comes to deciding which national conferences to attend, it can be tough to decide which, if any, are worth your time and money. The NCDC conference is different in that we view fundraising as more than mission advancement: it is your ministry. 

Here are the top 11 reasons to join our community of fundrasiers in San Diego this September.

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Topics: Conference

Segmenting Your Acquisition and Renewal Campaigns [New Resource]

Posted by National Catholic Development Conference on 5/16/17 2:13 PM

Many nonprofits are finding that their new donor acquisition campaigns are becoming more expensive and less effective in attracting new, reliable donors. By segmenting your data, your nonprofit can lower your costs while increasing campaign efficiency and effectiveness.

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Topics: Catholic Fundraising Resources, Data segmentation

How To Optimize Your Digital Fundraising: 4 Quick Tips

Posted by National Catholic Development Conference on 4/20/17 12:32 PM

With the rise of the digital age, you now have access to cheaper analytics, better automation, and more ways to please your donors. To help you capitalize on these advances, we compiled 4 tips to help you optimize your digital fundraising channel.

TIP #1: Start A/B Testing

One of the great advantages of digital fundraising is how easy it is to test without a lot of added time or cost. Try testing two different versions of your donation page to see which results in the most conversions, i.e. donations.

“The optimal donation page varies from nonprofit to nonprofit, but the goal is to make the experience as convenient as possible for your donors so they're more likely to contribute. Consider this: 65% of nonprofits are still using an online donation form that requires three or more clicks to submit a donation.”

Pare down your donation page to make it as simple and easy as possible for site visitors to donate. Then try testing two versions by using one page for a period of time, and then trying the second version. Another easy way is to publish both pages at the same time and then split your website traffic equally between the two pages.

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Topics: Website Optimization

About The Catholic Fundraiser

In this weekly blog we share tips, tactics and case studies for professionals in the Catholic fundraising community. Learn how to advance your mission with articles on technology, donor engagement, nonprofit leadership, social media, and emerging trends.

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