The Catholic Fundraiser

National Catholic Development Conference

Recent Posts

[New Resource!] Digital Donor Acquisition 101

Posted by National Catholic Development Conference on 4/23/19 12:47 PM

It's undeniable — the reach of digital spaces is rapidly growing. As a result, more and more fundraising professionals are connecting with prospective donors online. While developing a digital acquisition strategy can seem intimidating or overwhelming, there is no need to worry! With the number of tools available to fundraisers, setting up a simple plan of action is something everyone can (and should) do.

When talking about digital acquisition, there are five primary channels to consider. In our newest resource, we will lead you through each of these five channels, highlighting their capabilities and reach.

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Topics: Donor Relationships, Digital Advertising

[New Resource!] Using the Right Ruler: Measuring Results in Direct Mail

Posted by National Catholic Development Conference on 3/28/19 3:47 PM

Direct mail — as fundraisers we all use it, but that doesn’t mean we understand all the ins-and-outs of an effective mailing strategy. If Catholic fundraisers want to make the most of their direct mailing efforts, they must lean into both the statistical and creative sides of direct mail.

Direct mail is not dead. In fact, according to the last Giving USA Study, digital revenue for nonprofits accounted for 8.5 percent, whereas direct mail was about 80 percent. Direct mail works, but charitable organizations need to continue to collect and use data to make informed and responsive decisions. That is why we are excited to offer our newest digital resource — Using the Right Ruler: Measuring Results in Direct Mail.

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Topics: Catholic Fundraising Resources, Postal Issues

Introducing Our New Digital Resource — Donor-Advised Funds 101

Posted by National Catholic Development Conference on 2/22/19 8:32 AM

What are donor-advised funds and how can nonprofit organizations encourage donors to give through this tool?

Donor-advised funds (DAF) are a popular tool for charitable giving among many donors today. They offer donors an easy and secure way to invest and grow their money tax-free, and distribute it as they see fit to their favorite charities. It is imperative that charitable organizations learn to identify which of their donors hold these giving accounts, and discover how they can encourage them to make regular gifts using this tool.  

To learn more about how donor-advised funds work and how you can maximize the charitable donations that come from donors holding these accounts, explore our digital resource. 

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Topics: Donor engagement, Online Giving

NCDC’s Digital Resource Library: A (Not-So-Hidden) Gem for Catholic Fundraisers

Posted by National Catholic Development Conference on 1/30/19 10:29 AM

While NCDC has been well known for providing programming and resources for Catholic fundraisers for over 50 years, our newest resource could be considered a gem hidden in plain sight.

Since its launch in 2017, our Resource Library has continuously added publications covering topics and trends that are most relevant for fundraisers, with special focus given to fundraising for a Catholic organization. Thought leaders in the Catholic fundraising community have contributed their expertise to create high-value resources that can’t be found anywhere else.

Resources of this quality and focus usually require a subscription or payment, but NCDC’s Resource Library is available at no cost. Take advantage of these resources including case studies, trends, statistics, best practices, and more! Here is a sample of what our Resource Library has to offer.

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Topics: Catholic Fundraising Resources

Learning from 2018 and Trends to Watch in 2019

Posted by National Catholic Development Conference on 1/8/19 9:15 AM

At the end of a year, there is a natural inclination to reflect on the previous year’s accomplishments and look forward to what is to come in the new year. At NCDC, 2018 was filled with compelling content, a rejuvenating and inspiring Conference and Exposition, and countless conversations with members about their trials and successes in fundraising.

As we enter a new year at NCDC, join us as we briefly revisit the highlights of 2018 and explore the trends to watch in 2019. Read on for a sneak peek of what we plan to focus on in the coming year!

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Topics: Trends in fundraising