The annual NCDC Conference and Exposition offers Catholic fundraisers the opportunity to connect with one another while learning the latest techniques in fundraising. Whether it’s your first time at the conference, or you’ve been coming for years, there’s always something new to discover. Here are six ways to make the most of your conference experience.
We know when it comes to deciding which national conferences to attend, it can be tough to decide which, if any, are worth your time and money. The NCDC conference is different in that we view fundraising as more than mission advancement: it is your ministry.
Here are the top 11 reasons to join our community of fundrasiers in San Diego this September.
Many nonprofits are finding that their new donor acquisition campaigns are becoming more expensive and less effective in attracting new, reliable donors. By segmenting your data, your nonprofit can lower your costs while increasing campaign efficiency and effectiveness.
With the rise of the digital age, you now have access to cheaper analytics, better automation, and more ways to please your donors. To help you capitalize on these advances, we compiled 4 tips to help you optimize your digital fundraising channel.
TIP #1: Start A/B Testing
One of the great advantages of digital fundraising is how easy it is to test without a lot of added time or cost. Try testing two different versions of your donation page to see which results in the most conversions, i.e. donations.
“The optimal donation page varies from nonprofit to nonprofit, but the goal is to make the experience as convenient as possible for your donors so they're more likely to contribute. Consider this: 65% of nonprofits are still using an online donation form that requires three or more clicks to submit a donation.”
Pare down your donation page to make it as simple and easy as possible for site visitors to donate. Then try testing two versions by using one page for a period of time, and then trying the second version. Another easy way is to publish both pages at the same time and then split your website traffic equally between the two pages.
Topics: Website Optimization
It’s the annual board meeting, and you announce that it’s time to take social media seriously. You look around to see everyone nodding in agreement. After a few months of discussion, the whole board is finally convinced that social media is an important part of the fundraising and communications strategy. As the discussion continues, someone suggests that you all should start using Facebook Ads and “boosting” to help reach new audiences.
You share everyone’s excitement but you notice something — everyone is staring at you. The next thing you know, you are now in charge of “social media” for your organization and they want you to start using “Facebook Ads” to generate new contacts and start capturing more email addresses.