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The Catholic Fundraiser

Steven Shattuck

Steven Shattuck

Steven Shattuck is Chief Engagement Officer at Bloomerang. A prolific writer and speaker, Steven is a contributor to "Fundraising Principles and Practice: Second Edition" and volunteers his time on the Project Work Group of the Fundraising Effectiveness Project and is an AFP Center for Fundraising Innovation (CFI) committee member. He got his start in the nonprofit sector producing fundraising videos and other digital content for organizations like Butler University, the Archdiocese of Indianapolis, and the American Heart Association.
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Recent Posts

Want to Retain First-Time Donors? Treat Them Like First-Time Church Visitors.

Posted by Steven Shattuck on 5/17/18 11:06 AM

This past weekend, my family had the opportunity to visit two churches that we do not regularly attend. On Saturday, we attended my niece's first communion mass and on Sunday visited a church where an old family friend was guest-preaching.

In both cases, we were warmly greeted at the door and warmly greeted by those sitting around us, some of which were curious about what brought us there that day.

There is a mountain of research advising churches on how to treat first-time guests with the goal of return attendance: be welcoming, be curious but not overwhelming, and make it easy to follow up. There is also a mountain of research advising fundraisers on how to treat first-time donors with the goal of a second gift: be thankful, communicate the impact of the gift, and start a dialogue.

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Topics: Donor Relationships