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Viken Mikaelian with John Foster

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Planned Giving and the Church: The Last Frontier?

Posted by Viken Mikaelian with John Foster on 7/20/16 10:37 AM

“Ladies and gentlemen,” the priest announces from the lectern, “it’s your favorite Sunday of the year... budget Sunday!” The parishioners sigh and settle in for what the priest knows is the mass many would have skipped if they had known budget talk was on the schedule.

“Please take a look at the insert in your bulletin,” he continues. “You’ll see that we didn’t meet our budget this year … again.” His audience knows where this is going: The church is struggling to accomplish its mission, but the congregation is not pulling its weight in terms of monetary contributions. The end of the fiscal year is certainly no holiday for churches, priests or congregations.

Do not ask, and you shall not receive

Clergy in the United States struggle to talk about money and fundraising. They’re even  more tongue-tied about endowments and planned giving. The United States may consider itself the most religious Western nation, yet its churches rank near the bottom of U.S. charities in soliciting and closing major and planned gifts. Instead, contributions take the form of small cash donations put in the collection plate.

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Topics: Planned Giving

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In this weekly blog we share tips, tactics and case studies for professionals in the Catholic fundraising community. Learn how to advance your mission with articles on technology, donor engagement, nonprofit leadership, social media, and emerging trends.

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