The Catholic Fundraiser

Zach Busekrus

Zach Busekrus

Zach is the Director of Marketing Strategy at Direct Development and excels at developing custom content marketing strategies for nonprofit organizations. He leads the strategic planning of communications plans that are based on data-driven methodologies and tactics that optimize conversions. He manages teams of content creators and marketing automation specialists to produce innovative digital campaigns that help organizations beyond their traditional marketing capabilities.

Recent Posts

The Millennial Mystery: How to Attract and Retain Millennial Donors

Posted by Zach Busekrus on 3/7/19 3:29 PM

How often do you step back from your work as a Catholic fundraiser and ask yourself whether your efforts are resonating with your constituents in the ways they should? What do you think you’d find if you did?

I think we’d all encounter a gap of sorts. A gap between the work we aspire to do and the work we’re actually doing, between the results we’d like to see and the results we are really seeing — especially as these results pertain to attracting the next generations of supporters.

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Topics: Millennials