The Catholic Fundraiser

How to Make the Most of Your Digital Fundraising Program

Posted by Austin Nichols on 8/1/18 8:49 AM
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How to Make the Most of Digital Fundraising

You probably have a healthy digital program, but could it be doing more?

While not a new concept, many small organizations can be slow to adopt digital acquisitionYou may have a lot of questions about the ‘why’ and ‘how’ of implementing digital acquisition strategy. This struggle is understandable, as maintaining a digital presence often seems overwhelming. But with some simple steps you can learn how to improve your digital fundraising operations and begin acquiring new donors.  

Why You should Implement a Digital Acquisition Program

Digital fundraising serves as a major retention source for nonprofit organizations, but adding an acquisition strategy advances your programs and results. Especially if you’re in search of younger donors and high-value donors, donor acquisition is essential to achieving this goal. 

There are varying types of digital fundraising tactics, which differ in their capabilities and how to execute them. Many of these untapped strategies can benefit nonprofits who are serious about effective spending. Even with a smaller budget, digital acquisition allows your organization to fine-tune messages to audiences who are genuinely interested in like-causes and thus prove valuable to your donor base.

Learn tips for retaining the donors you gain digitally in our resource: The  Art & Science of Retaining Digital Donors.

4 Key Points of How to Implement Your Strategy

The takeaways from embarking on this course are powerful. In fact, these points will allow you to move from one-dimensional to three-dimensional fundraising. You will be able to:

  • Understand how digital acquisition will advance your program by targeting desired demographics effectively.
  • Learn how to evaluate performance by analyzing key performance indicators (KPIs) that reveal the direction of the strategy.
  • Make the necessary adjustments and note where improvement has occurred.
  • Compare digital acquisition with other tactics within the digital program. 

All four steps work together within a fundraising program in order to show how digital acquisition connects with donor prospects. The actions of these prospects then guide your understanding of how to improve and also how integral digital operations are to your progress.

Digital acquisition leads the way in exploring new, potential donor groups online that can expand your donor base. We have seen programs reach the next level with strategic digital acquisition. Your program could be next if you use these strategies outlined in the article.

At the upcoming NCDC Conference in Chicago, RKD Group will present more strategies, tactics, and benefits of digital acquisition strategy in our session, "Grow Your Donor File and Increase Revenue with Digital Acquisition." This session will continue to address the points in this article and more. 

We look forward to seeing you at the NCDC conference and sharing how to achieve digital acquisition breakthroughs never thought possible.

Learn about this topic and more by attending the 50th Annual NCDC Conference and Exposition in Chicago from September 15-18. We'd love to see you and your colleagues there!

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Austin Nichols

Written by Austin Nichols

RKD Group

Digital Media Manager

Every organization has a story to tell, but it can be hard to stand out in a sea of more than 1.5 million nonprofits. Austin’s execution of digital media ensures that your organization gets the digital real estate it deserves. During his time at RKD, Austin has helped to secure dozens of Google Grants, and has managed digital media for more than 60 clients from many different verticals. He is a student of digital analytics and web design best practice, and reconciles these disciplines to create data-backed media programs that nurture users at every part of the conversion funnel. He earned his Bachelor of Journalism with an emphasis in Emerging Media from the prestigious University of Missouri School of Journalism.