You probably have a healthy digital program, but could it be doing more?
While not a new concept, many small organizations can be slow to adopt digital acquisition. You may have a lot of questions about the ‘why’ and ‘how’ of implementing digital acquisition strategy. This struggle is understandable, as maintaining a digital presence often seems overwhelming. But with some simple steps you can learn how to improve your digital fundraising operations and begin acquiring new donors.
Why You should Implement a Digital Acquisition Program
Digital fundraising serves as a major retention source for nonprofit organizations, but adding an acquisition strategy advances your programs and results. Especially if you’re in search of younger donors and high-value donors, acquisition would be essential to achieving this goal.
There are varying types of digital fundraising tactics, which differ in their capabilities and how to execute them. Many of these untapped strategies can benefit nonprofits who are serious about effective spending. Even with a smaller budget, digital acquisition allows your organization to fine-tune messages to audiences who are genuinely interested in like-causes and thus prove valuable to your donor base.
4 Key Points of How to Implement Your Strategy
The takeaways from embarking on this course are powerful. In fact, these points will allow you to move from one-dimensional to three-dimensional fundraising. You will be able to:
- Understand how digital acquisition will advance your program by targeting desired demographics effectively.
- Learn how to evaluate performance by analyzing key performance indicators (KPIs) that reveal the direction of the strategy.
- Make the necessary adjustments and note where improvement has occurred.
- Compare digital acquisition with other tactics within the digital program.
All four steps work together within a fundraising program in order to show how digital acquisition connects with donor prospects. The actions of these prospects then guide your understanding of how to improve and also how integral digital operations are to your progress.
Digital acquisition leads the way in exploring new, potential donor groups online that can expand your donor base. We have seen programs reach the next level with strategic digital acquisition. Your program could be next if you use these strategies outlined in the article.
At the upcoming NCDC Conference in Chicago, RKD Group will present more strategies, tactics, and benefits of digital acquisition strategy in our session, "Grow Your Donor File and Increase Revenue with Digital Acquisition." This session will continue to address the points in this article and more.
We look forward to seeing you at the NCDC conference and sharing how to achieve digital acquisition breakthroughs never thought possible.