How did science and fundraising become intertwined?
What is Neurofundraising?
Neurofundraising stems from the scientific discipline of Neuroscience, which focuses on the structure and functions of the brain and nervous system. Understanding what drives human response impacts the decisions you make as a fundraiser. Through increased knowledge of human responses, fundraisers can learn more effective ways to engage donors.
For more information on a scientific approach to best relate to donor prospects, we invite you to explore our new digital resource page!
With this resource, you will have the opportunity to:
- Consider the unique ways that donors think and what motivates them to give
- Learn about the neurological processes that explain why we behave certain ways in different situations and the factors to consider when making a first impression
- Explore several research studies that examine human behavior during important decision-making scenarios
We hope that this resource will be informative and helpful for you! If you're looking for more opportunities to grow as a fundraiser and sharpen your knowledge of the latest trends, check out our Workshop Series. At our workshops, you'll get expert advice from fundraising professionals, who present on various topics around the country. We hope you'll join us!