The Catholic Fundraiser

Four Ways to Increase Online Giving Conversions

Posted by Nick Small on 8/16/17 9:22 AM

Building awareness and getting people familiar with your organization and cause is important — but to stay afloat, increase online giving conversions on your website to increase your bottom line and allow you to create a larger impact.

Online giving is responsible for about 7% of total fundraising revenue per year and grows at a rate of about 8% per year (which doesn’t include grants).

Consider these steps to increase your online giving conversions.

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Topics: Tips to Use & Habits to Lose, Donor engagement, Online Giving

Treating Donors Like Family: 9 Tips To Build and Maintain Your Planned Giving Donor Relationships

Posted by Nancy Jeffers on 6/29/17 8:41 AM

I recently attended a gift planning conference in New York where I had the opportunity to be reminded of the impact Sharpe Group has had over its 54-year history.

The opening speaker at the conference has been a friend of ours for many years. When we greeted one another, he remarked that he’d recently been reminded of something he learned early in his career while attending a Sharpe Seminar. He said he had never forgotten the advice and it had always served him well.

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Topics: Planned Giving

Leveraging Social Media 101: Messaging to Trending

Posted by Amelia Burke-Garcia on 6/1/17 9:55 AM

Globally there are more than one billion people on Facebook and YouTube is the second most used search engine in the world. In terms of U.S. users, according to the Pew Internet and American Life Project, as of August 2012, 69 percent of online adults in the USA use social networking sites.

Research shows that minorities use the popular social media platforms, i.e. Facebook, similarly to non-minority groups. In addition, while smartphone penetration is lower amongst minority populations, these groups are using advanced features on their basic mobile telephones to engage online. Some of these differences can be explained by the younger demographic age profile of ethnic minority groups.

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Topics: Social Media, Facebook Ads, Digital Advertising

Segmenting Your Acquisition and Renewal Campaigns [New Resource]

Posted by National Catholic Development Conference on 5/16/17 2:13 PM

Many nonprofits are finding that their new donor acquisition campaigns are becoming more expensive and less effective in attracting new, reliable donors. By segmenting your data, your nonprofit can lower your costs while increasing campaign efficiency and effectiveness.

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Topics: Catholic Fundraising Resources, Data segmentation

The Four Main Components to Your Online Donation Form

Posted by Jarred Schremmer on 4/29/17 10:33 AM

As fundraisers, we spend most of our time focused on finding potential donors, sharing compelling content and stories, and giving donors reasons to give. We redesign our website to provide a clearer presentation of our organization, encouraging them to support us. We develop paid search and display ad campaigns that target potential donors to introduce them to our mission and to drive engagement. We send emails that provide spiritual encouragement, that deliver stories of life-change, and that ask for support.

Unfortunately, after all this effort, we frequently overlook the most important part, the final point of decision, the donation form.

A few years ago, I was having a conversation with a direct marketer who made the statement, “Does the donation form really matter that much? I mean, once they get to the donation form, they are going to make a gift. Right?”

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Topics: Donor Relationships, Donor engagement

About The Catholic Fundraiser

In this weekly blog we share tips, tactics and case studies for professionals in the Catholic fundraising community. Learn how to advance your mission with articles on technology, donor engagement, nonprofit leadership, social media, and emerging trends.

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