With the December 2017 passing of tax reform legislation, Catholic fundraisers are undoubtedly looking at a new environment for giving in 2018. But the foremost question is: how and to what extent will tax reform affect giving to our missions?
That’s right, you heard me. And this was not a one-time fluke. The highly precise and robust algorithms of machine learning analytics can successfully identify lapsed individuals that have not given in decades, repeatedly! I am going to go one better and tell you that this big data driven, super-computing powerhouse can also accurately identify and assist in targeting non-donors. Most non-profits have them. This is a mysterious list of folks that have no transactional or promotional history. We typically hear similar anecdotes, “I have a file of names and addresses that dates to the beginning of our organization. We have no idea where they came from, and they have never contributed to our cause. Anything you can do with these records?”
Topics: Donor Development
What are the best ways to increase email performance and response rates? How do colors and fonts impact readability? Does the date and time that emails are sent affect donor interest? Crescendo’s 2016 email study Experiments in Email Marketing: Principles of Effective Emails Based on A/B Testing sought to answer those questions and more.
The study used the scientific method known as "A/B testing" — sometimes called "split testing" or "bucket testing." Crescendo designed custom emails for six different charities to test how donors would respond. Each test involved two or more emails that were sent to segmented portions of a charity's email list and the emails were identical except for a single variable. For example, an email testing subject lines would have been identical in all respects except for using two different subject lines. This article will share some of the lessons learned about effective use of emails for donor engagement.
The annual NCDC Conference and Exposition offers Catholic fundraisers the opportunity to connect with one another while learning the latest techniques in fundraising. Whether it’s your first time at the conference, or you’ve been coming for years, there’s always something new to discover. Here are six ways to make the most of your conference experience.
We know when it comes to deciding which national conferences to attend, it can be tough to decide which, if any, are worth your time and money. The NCDC conference is different in that we view fundraising as more than mission advancement: it is your ministry.
Here are the top 11 reasons to join our community of fundraisers: