The Catholic Fundraiser

Unpacking the Value of Incorporating Multi-Channel Messaging

Posted by Corinne Servily on 8/15/18 9:13 AM

The most successful and robust fundraising programs are ones that: 1) create an engaging experience through multiple channels and 2) build a relationship with donors both online and offline.

With many direct mail donors turning to online channels that offer fast and secure payment processors, direct mail is considered one of the largest drivers for online donations. Most studies show that one of the top five reasons a donor gives an online gift is because they are prompted by a direct mail appeal. We have also found that donors who receive communications across multiple touch-points respond with more gifts throughout the year and contribute more revenue overall than donors who only receive siloed communications.

Let’s take a look at how to most effectively engage your donors with multichannel, consistent messaging.

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Topics: Donor Development, Annual Conference

4 Tips for Reactivating Lapsed Donors (Or Not Losing Them in the First Place)

Posted by Juddee Milito on 8/13/18 8:13 AM

Let’s face it. You will probably never reach 100 percent donor retention.

Even with the best segmented and most-personalized donor communications and stewardship, you will probably lose donors at some point. And by the way, if a donor has not given in two years, the likelihood that they will give again is about 2 percent.

That said, let’s take a look at some tips to increase the likelihood of a lapsed donor resuming their giving plan.

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Topics: Donor Relationships, Annual Conference

Planned Giving: Understanding the Basics, the Data, and How to Augment Your Marketing Strategy

Posted by John Jensen, CFP on 8/8/18 1:42 PM

For most NCDC members, planned giving is (or should be) both a key revenue source and a source with lots of revenue growth potential. To do this, we need to approach it the right way. We also need to know who makes these decisions, when they make them, and what to look for.

There are several types of donors who are excellent planned giving prospects. Older, long-term donors are well established as great prospects. However, older one- and two-gift donors can also have potential for planned giving — particularly if they are the right type of donors.

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Topics: Planned Giving

How to Make the Most of Your Digital Fundraising Program

Posted by Austin Nichols on 8/1/18 8:49 AM

You probably have a healthy digital program, but could it be doing more?

While not a new concept, many small organizations can be slow to adopt digital acquisitionYou may have a lot of questions about the ‘why’ and ‘how’ of implementing digital acquisition strategy. This struggle is understandable, as maintaining a digital presence often seems overwhelming. But with some simple steps you can learn how to improve your digital fundraising operations and begin acquiring new donors.  

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Topics: Conference, Donor engagement

How Small Nonprofits can Benefit from the NCDC Conference

Posted by National Catholic Development Conference on 7/27/18 8:36 AM

For 50 years, the NCDC Conference and Exposition has been the leading opportunity for organizations and individuals to connect with one another in the context of fundraising as a ministry. Our attendees come from religious organizations across the United States and around the world, and they collectively raise hundreds of millions of dollars annually to support Catholic missions.

But not all of the attendees come from large organizations with endless resources. In fact, many come from development offices of fewer than three employees. If you are heading to NCDC this year from a small nonprofit, there are many ways that you can benefit from all that is offered.

Discover these helpful suggestions for how you can increase the success of your fundraising campaigns without increasing your staff.

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Topics: Conference, Catholic Fundraising Resources

About The Catholic Fundraiser

In this weekly blog we share tips, tactics and case studies for professionals in the Catholic fundraising community. Learn how to advance your mission with articles on technology, donor engagement, nonprofit leadership, social media, and emerging trends.

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