The most successful and robust fundraising programs are ones that: 1) create an engaging experience through multiple channels and 2) build a relationship with donors both online and offline.
With many direct mail donors turning to online channels that offer fast and secure payment processors, direct mail is considered one of the largest drivers for online donations. Most studies show that one of the top five reasons a donor gives an online gift is because they are prompted by a direct mail appeal. We have also found that donors who receive communications across multiple touch-points respond with more gifts throughout the year and contribute more revenue overall than donors who only receive siloed communications.
Let’s take a look at how to most effectively engage your donors with multichannel, consistent messaging.