Online donors can be the biggest challenge to engage since they are the least likely to renew their gifts, which puts digital donor retention at risk. Your job is to take specific, creative steps to engage these people and continue to retain them while also drawing more in.
How should you get started?
Luckily, NCDC has the perfect source for you!
We have launched a new digital resource: The Art & Science of Retaining Digital Donors ! It’s important to understand that while managing current donors is easier and much less costly, securing and maintaining new donors has demonstrated to be difficult and must be improved, especially those who give online.
By exploring this resource, you will learn:
- The importance of donor retention
- What encourages people to continue giving
- How to make a great first impression with new leads and continue the conversation
- How to create an effective email and “thank you” page
- And more!
We hope you’ll check out this resource to prepare for the next steps in engaging and maintaining online donors.