We know every fundraiser wants to be aware of the most recent trends. So to help you, here are some tips to help increase your awareness and fundraising success:
Strengthening the Social Economy.
“The social economy is, to put it simply, the space in which we produce and consume social good. Social good can be created by individual change-makers, by non-profits, by for-profit corporations and every organizational form in between. It’s all of our work to do good in the world.” With the philanthropic world rapidly changing, from new generations of donors to the way they are giving, one thing has remained constant: the importance of our missions and our role in our church. Achieving our own fundraising goals not only benefits our missions, but we become a larger change-maker in the world.
“Consider that just a 1% increase in fundraising effectiveness alone in just the social sector could drive $3.7 billion more every year toward social good program work. Doing more good more effectively. It’s the kind of world so many of us are working toward — so let’s work together.” [Source: Catherine LaCour, NP Engage]
Not recognizing the role of women and younger generations in your donor base.
The Women’s Philanthropy Institute (WPI) at Indiana University’s Lilly Family School of Philanthropy recently released the report “Women Give 2016,” which presented data indicating the shifting role of women in philanthropy. One of the key findings of the study indicated young single women are donating as much as pre-boomer donors.
“While nonprofits pay close attention to the women in their prospective donor portfolios — as they should — organizations should also give special consideration to the pipeline of Generation X and Millennial donors, both male and female, who may stand to benefit from intergenerational influences, but who also hold the potential to be disruptive and transformative donors decades down the road.” [Source: Lindsay Walker, Nonprofit Quarterly]
Realizing the impact of recent elections on Our Sector.
From the federal to state and local levels, major elections always have the potential to deeply affect charitable nonprofits. The coming year could see major changes in fundraising regulations, charitable giving incentives, tax regulation, and more.
“Charitable nonprofits must rally together to engage in advocacy at all levels and branches of government to ensure that elected officials understand the impact of policy proposals on the people and communities the politicians and their local nonprofits both serve.” [Source: National Council of Nonprofits]
Downplaying the role of donor advised funds.
“For the first time in history, a DAF sponsor has surpassed the United Way as the largest charity in the country. While the motivations for giving have stayed the same for centuries, the methods have evolved,” said Eileen Heisman, CEO of National Philanthropic Trust. “Today’s donors are highly engaged in their giving. Baby Boomers and Millennials in particular want a close connection to their philanthropy and to track their charitable impact. DAFs provide the flexibility and management donors are seeking.” [National Philanthropic Trust]