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The Catholic Fundraiser

Stewards of Mission: What It Means and Why It Matters

Posted by Dawn M.S. Miller, CFRE on 8/29/18 8:33 AM

“Fundraising is a very concrete way to help the Kingdom of God come about.” — Henri J.M. Nouwen, The Spirituality of Fundraising

Stewards of mission: What does that mean as fundraisers? Yes, we need to keep our missions in the center of all we do. Everything else flows from mission, right? That’s our guiding light, our north star, our EVERYTHING.

As stewards of mission, leaders must be actively involved with mission advancement efforts. At some organizations, that means at least 50 percent of a leader’s time is spent cultivating, soliciting, and stewarding donors. Fundraisers can’t, and shouldn’t, do it alone.

So, how can fundraising professionals continually engage organizational leaders for the greater good of the mission and work together? For most of us, it all begins with the “golden triangle” of fundraising.

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Topics: Annual Conference, Organizational Culture, Catholic Fundraising Resources

Mission-First Philosophy is Changing Catholic Philanthropy — Here’s How

Posted by Sarah O. Hanley on 8/20/18 12:16 PM

Working towards the growth and sustainability of Catholic institutions is a concept you’re likely quite familiar with.

As many parishes struggle, convents cease to exist, and Mass attendance dwindles, it has become apparent that what Catholic entities need now is an approach to fundraising that has never been done before — an approach that will not only preserve our Catholic institutions but sustain them for future generations.

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Topics: Annual Conference, Catholic Fundraising Resources

Unpacking the Value of Incorporating Multi-Channel Messaging

Posted by Corinne Servily on 8/15/18 9:13 AM

The most successful and robust fundraising programs are ones that: 1) create an engaging experience through multiple channels and 2) build a relationship with donors both online and offline.

With many direct mail donors turning to online channels that offer fast and secure payment processors, direct mail is considered one of the largest drivers for online donations. Most studies show that one of the top five reasons a donor gives an online gift is because they are prompted by a direct mail appeal. We have also found that donors who receive communications across multiple touch-points respond with more gifts throughout the year and contribute more revenue overall than donors who only receive siloed communications.

Let’s take a look at how to most effectively engage your donors with multichannel, consistent messaging.

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Topics: Annual Conference, Donor Development

4 Tips for Reactivating Lapsed Donors (Or Not Losing Them in the First Place)

Posted by Juddee Milito on 8/13/18 8:13 AM

Let’s face it. You will probably never reach 100 percent donor retention.

Even with the best segmented and most-personalized donor communications and stewardship, you will probably lose donors at some point. And by the way, if a donor has not given in two years, the likelihood that they will give again is about 2 percent.

That said, let’s take a look at some tips to increase the likelihood of a lapsed donor resuming their giving plan.

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Topics: Annual Conference, Donor Relationships

About The Catholic Fundraiser

In this weekly blog we share tips, tactics and case studies for professionals in the Catholic fundraising community. Learn how to advance your mission with articles on technology, donor engagement, nonprofit leadership, social media, and emerging trends.

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