Many nonprofits are finding that their new donor acquisition campaigns are becoming more expensive and less effective in attracting new, reliable donors. By segmenting your data, your nonprofit can lower your costs while increasing campaign efficiency and effectiveness.
Hey, Catholic fundraisers! I know you have a lot on your plate right now. In fact, you’re probably spinning several plates in the air. Congress and the new administration are looking at lowering charitable contribution limits. And they’re also considering lower marginal income tax rates, which would reduce the value of charitable deductions. Many nonprofits are still digging their way out of the fundraising hole the Great Recession of 2007-09 dropped them into. And our national turmoil is most likely diverting dollars away from religious causes and toward political controversy.
In spite of all that, there is one more issue that we all need to put front and center! Changes regarding the way the U.S. Postal Service sets our postage rates. Reacting to many of the same factors that have affected nonprofits, the USPS is seeking much higher rates by eliminating the legal price cap it operates under. If you use mail for anything — fundraising, engaging supporters, spreading information, or distributing publications — you are in the USPS crosshairs.
Does your nonprofit need help communicating with millennials in a way that’s effective?
Are you interested in learning strategic ways of engaging with this younger generation?
If so, this eBook is for you.
Because here at NCDC, we know that millennials can be a challenging demographic to consistently reach and inspire.
We know every fundraiser wants to be aware of the most recent trends. So to help you, here are some tips to help increase your awareness and fundraising success:
Strengthening the Social Economy.
“The social economy is, to put it simply, the space in which we produce and consume social good. Social good can be created by individual change-makers, by non-profits, by for-profit corporations and every organizational form in between. It’s all of our work to do good in the world.” With the philanthropic world rapidly changing, from new generations of donors to the way they are giving, one thing has remained constant: the importance of our missions and our role in our church. Achieving our own fundraising goals not only benefits our missions, but we become a larger change-maker in the world.
This article includes 6 expert tips and best practices for any business, including a non-profit, wanting to run an integrated marketing campaign that generates more potential donors and raises more dollars.
Wait! What is an integrated marketing campaign?
An integrated marketing campaign is a marketing effort that uses a consistent message across traditional and non-traditional marketing channels. Ultimately all the messages should reinforce each other. Integrated marketing campaigns enable brands (yes, your nonprofit is a brand) to reach new audiences and gain mass exposure for their marketing promotions. Plus, in the information overload world in which we live, folks need to see your message multiple times before their brain will process it (Did you know that, on average, only 16% of Facebook fans will see what you share)?
There used to be a marketing “Rule of 7” stating that a prospect needs to hear the advertiser’s message at least 7 times before they’ll take action to buy that product or service. Guess what?