The Catholic Fundraiser

[New Resource!] Using the Right Ruler: Measuring Results in Direct Mail

Posted by National Catholic Development Conference on 3/28/19 3:47 PM

Direct mail — as fundraisers we all use it, but that doesn’t mean we understand all the ins-and-outs of an effective mailing strategy. If Catholic fundraisers want to make the most of their direct mailing efforts, they must lean into both the statistical and creative sides of direct mail.

Direct mail is not dead. In fact, according to the last Giving USA Study, digital revenue for nonprofits accounted for 8.5 percent, whereas direct mail was about 80 percent. Direct mail works, but charitable organizations need to continue to collect and use data to make informed and responsive decisions. That is why we are excited to offer our newest digital resource — Using the Right Ruler: Measuring Results in Direct Mail.

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Topics: Catholic Fundraising Resources, Postal Issues

Donor-Advised Funds: My View as a Fundraiser AND a Donor

Posted by Jack Doyle on 2/28/19 8:41 AM

What are donor-advised funds (DAF)? 

Well, donor-advised funds are a popular choice for donors to give to their favorite charities. Tax deductions can be taken as soon as a donor puts money into a DAF, and the fund can grow until the donor decides where the money should go.

As an experiment, I tracked the donor stewardship practices of 16 of the top 25 charities for Fidelity Charitable donors, for over a year. I sent in my own $100 grants via my Fidelity Charitable account and tracked what kind of acknowledgements and follow up communications I received. (None of these organizations are NCDC members.)

Here’s a quick breakdown of my expectations and my observations.

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Topics: Catholic Fundraising Resources, Trends in fundraising, Annual Conference

NCDC’s Digital Resource Library: A (Not-So-Hidden) Gem for Catholic Fundraisers

Posted by National Catholic Development Conference on 1/30/19 10:29 AM

While NCDC has been well known for providing programming and resources for Catholic fundraisers for over 50 years, our newest resource could be considered a gem hidden in plain sight.

Since its launch in 2017, our Resource Library has continuously added publications covering topics and trends that are most relevant for fundraisers, with special focus given to fundraising for a Catholic organization. Thought leaders in the Catholic fundraising community have contributed their expertise to create high-value resources that can’t be found anywhere else.

Resources of this quality and focus usually require a subscription or payment, but NCDC’s Resource Library is available at no cost. Take advantage of these resources including case studies, trends, statistics, best practices, and more! Here is a sample of what our Resource Library has to offer.

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Topics: Catholic Fundraising Resources

Creating Tomorrow’s Breakthrough in Fundraising

Posted by Kn Moy on 1/25/19 8:37 AM

It was one of those “aha moments” — an unforgettable, connect-the-dots moment, when everything suddenly, somehow changed. It was, without question, the most transformational epiphany in my professional life.

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Topics: Catholic Fundraising Resources

Mark Your Calendars: Upcoming Fall 2018 Workshops

Posted by National Catholic Development Conference on 9/20/18 10:08 AM

Fall 2018 Workshop season is almost upon us! We’re excited to continue researching and examining an innovative approach to Catholic fundraising.

Maybe you have questions about what it really means to thrive as a Catholic nonprofit, or maybe you're wondering if you're really nurturing your donors the way that you should? Whatever your pain point, we're here to help.

In other words, our Fall 2018 Workshop season will cover the research and topics that you, as a Catholic fundraiser, need to understand. But don’t take our word for it, read the topic descriptions and discover the workshop in a city near you.

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Topics: Catholic Fundraising Resources