The Catholic Fundraiser

Meet Your Donors In The Middle

Posted by Dawn M.S. Miller, CFRE on 4/8/19 11:25 AM

There are a lot of things to love about the middle.

The best part of an Oreo is the middle. Some of the most beautiful rolling hills are in the middle of the country. And mid-level donors — those generous folks in the middle of your direct mail donors and your major donors — are often among the most faithful givers. Three reasons to love the middle!

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Topics: Donor Development, Donor Relationships

7 Mobile Fundraising Best Practices for Catholic Nonprofits

Posted by Dianne Kleber on 8/24/18 8:47 AM

Just like everything else in this futuristic world, the fundraising industry becomes more high-tech every day. From online donation portals to text-to-give platforms, nonprofit organizations — big and small — are using mobile fundraising technology to raise more for their efforts.

To help your organization get involved with this trend, we are offering some best practices on how to get the most out of mobile bidding technology at your next event.

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Topics: Donor Development, Annual Conference

Unpacking the Value of Incorporating Multi-Channel Messaging

Posted by Corinne Servily on 8/15/18 9:13 AM

The most successful and robust fundraising programs are ones that: 1) create an engaging experience through multiple channels and 2) build a relationship with donors both online and offline.

With many direct mail donors turning to online channels that offer fast and secure payment processors, direct mail is considered one of the largest drivers for online donations. Most studies show that one of the top five reasons a donor gives an online gift is because they are prompted by a direct mail appeal. We have also found that donors who receive communications across multiple touch-points respond with more gifts throughout the year and contribute more revenue overall than donors who only receive siloed communications.

Let’s take a look at how to most effectively engage your donors with multichannel, consistent messaging.

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Topics: Donor Development, Annual Conference

How to Turn Fundraising Event Attendees into Supportive Donors

Posted by Robin Cabral on 6/27/18 8:49 AM

With the fall gala and fundraising season just around the corner, many nonprofit organizations that are busy planning events should also give careful thought to how to turn attendees into loyal donors.

Many people who attend a fundraising event do so because a friend or a family member has invited them — or because it's a social night out — but not necessarily because they are committed to the cause for which funds are being raised. However, these attendees may well become committed donors, but this won’t happen on its own. You need a plan to help them along the way.

There are steps you can take to stimulate interest before, during, and after the event as a way of developing a relationship with donors who may be interested in supporting your charity in a more transformative way.

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Topics: Donor Development, Annual Conference

GDPR for Catholic Nonprofits: What Europe's New Data Law Means for Catholic Nonprofits

Posted by National Catholic Development Conference on 5/8/18 1:00 PM

The General Data Protection Regulation (GDPR), EU legislation to protect data, will go into effect on May 25. The GDPR applies to any business or organization that offer goods or services or collects data from residents in the EU, regardless if they are for-profit or not-for-profit entities.

While NCDC cannot provide legal guidance on this issue, we feel it is critical for Catholic fundraisers to understand the scope and impact this policy will have on any organization that maintains personal data.

We aren't in Europe. Why do we need to worry about this?

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Topics: Donor Development, Catholic Fundraising Resources, Online Giving