With the fall gala and fundraising season just around the corner, many nonprofit organizations that are busy planning events should also give careful thought to how to turn attendees into loyal donors.
Many people who attend a fundraising event do so because a friend or a family member has invited them — or because it's a social night out — but not necessarily because they are committed to the cause for which funds are being raised. However, these attendees may well become committed donors, but this won’t happen on its own. You need a plan to help them along the way.
There are steps you can take to stimulate interest before, during, and after the event as a way of developing a relationship with donors who may be interested in supporting your charity in a more transformative way.