The Catholic Fundraiser

Machine Learning Reactivates a 20 Year Lapsed Donor

Posted by Dina Fanelli on 12/13/17 1:21 PM

That’s right, you heard me. And this was not a one-time fluke. The highly precise and robust algorithms of machine learning analytics can successfully identify lapsed individuals that have not given in decades, repeatedly! I am going to go one better and tell you that this big data driven, super-computing powerhouse can also accurately identify and assist in targeting non-donors. Most non-profits have them. This is a mysterious list of folks that have no transactional or promotional history. We typically hear similar anecdotes, “I have a file of names and addresses that dates to the beginning of our organization. We have no idea where they came from, and they have never contributed to our cause. Anything you can do with these records?”

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Topics: Donor Development

4 Simple Tips To Improve Donor Retention and Engagement

Posted by National Catholic Development Conference on 2/15/17 2:41 PM

You just completed your new donor acquision campaign, and new donors are finally sending in their first gift. Now, after spending significant amounts of money acquiring these donors, you have to worry about their retention rates.

How can you get them to give a second gift?

How are you going to make sure they stay engaged?

To help your nonprofit excel in its mission, we compiled four simple tips that will help you engage your donors and keep them donating:

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Topics: Donor Development, Donor Relationships

Can Technology Help You Build Extraordinary Donor Relationships?

Posted by Leslie Biggins Mollsen on 2/10/17 9:05 AM

In this age of Twitter, Snapchat, Crowdsourcing, Facebook, etc., we need to keep our focus on the essentials of donor development: building relationships and strengthening stewardship opportunities with current and prospective donors. Vehicles to achieve these bedrock principles of development may come and go, but the principles will not change.  

As professional development people, we must always ask ourselves whether an advance in technology helps or hinders our efforts in knowing our donors and their deepest philanthropic interests better or whether we are spending our time and getting very little return on investment.

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Topics: Donor Development

5 Tips to Inspire Donor Generosity

Posted by Bonnie O. Meyer, CFRE on 1/23/17 10:41 AM

Let’s face it.  There’s nothing we can do to convince a stingy person to become generous.  It’s beyond our powers.  And thankfully, it’s not our job!

When we ask donors to fund worthwhile causes, we relate primarily to people who already have a tendency to be generous.  Our work involves connecting these generous individuals with missions and ministries they care about.

And yet.

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Topics: Donor Development

Tips to Use & Habits to Lose: Increasing Your Awareness

Posted by National Catholic Development Conference on 12/14/16 9:45 AM

We know every fundraiser wants to be aware of the most recent trends. So to help you, here are some tips to help increase your awareness and fundraising success:

Use it:

Strengthening the Social Economy.

“The social economy is, to put it simply, the space in which we produce and consume social good. Social good can be created by individual change-makers, by non-profits, by for-profit corporations and every organizational form in between. It’s all of our work to do good in the world.” With the philanthropic world rapidly changing, from new generations of donors to the way they are giving, one thing has remained constant: the importance of our missions and our role in our church. Achieving our own fundraising goals not only benefits our missions, but we become a larger change-maker in the world.

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Topics: Donor Development, Elections, Catholic Fundraising Resources

About The Catholic Fundraiser

In this weekly blog we share tips, tactics and case studies for professionals in the Catholic fundraising community. Learn how to advance your mission with articles on technology, donor engagement, nonprofit leadership, social media, and emerging trends.

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