2018
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The Catholic Fundraiser

GDPR for Catholic Nonprofits: What Europe's New Data Law Means for Catholic Nonprofits

Posted by National Catholic Development Conference on 5/8/18 1:00 PM

The General Data Protection Regulation (GDPR), EU legislation to protect data, will go into effect on May 25. The GDPR applies to any business or organization that offer goods or services or collects data from residents in the EU, regardless if they are for-profit or not-for-profit entities.

While NCDC cannot provide legal guidance on this issue, we feel it is critical for Catholic fundraisers to understand the scope and impact this policy will have on any organization that maintains personal data.

We aren't in Europe. Why do we need to worry about this?

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Topics: Donor Development, Catholic Fundraising Resources, Online Giving

Tax Reform: What Now for Catholic Fundraisers?

Posted by National Catholic Development Conference on 1/17/18 2:41 PM

With the December 2017 passing of tax reform legislation, Catholic fundraisers are undoubtedly looking at a new environment for giving in 2018. But the foremost question is: how and to what extent will tax reform affect giving to our missions?

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Topics: Donor Development, Catholic Fundraising Resources

Machine Learning Reactivates a 20 Year Lapsed Donor

Posted by Dina Fanelli on 12/13/17 1:21 PM

That’s right, you heard me. And this was not a one-time fluke. The highly precise and robust algorithms of machine learning analytics can successfully identify lapsed individuals that have not given in decades, repeatedly! I am going to go one better and tell you that this big data driven, super-computing powerhouse can also accurately identify and assist in targeting non-donors. Most non-profits have them. This is a mysterious list of folks that have no transactional or promotional history. We typically hear similar anecdotes, “I have a file of names and addresses that dates to the beginning of our organization. We have no idea where they came from, and they have never contributed to our cause. Anything you can do with these records?”

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Topics: Donor Development

4 Simple Tips To Improve Donor Retention and Engagement

Posted by National Catholic Development Conference on 2/15/17 2:41 PM

You just completed your new donor acquisition campaign, and new donors are finally sending in their first gift. Now, after spending significant amounts of money acquiring these donors, you have to worry about their retention rates.

How can you get them to give a second gift?

How are you going to make sure they stay engaged?

To help your nonprofit excel in its mission, we compiled four simple tips that will help you engage your donors and help you in retaining online donors:

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Topics: Donor Development, Donor Relationships

Can Technology Help You Build Extraordinary Donor Relationships?

Posted by Leslie Biggins Mollsen on 2/10/17 9:05 AM

In this age of Twitter, Snapchat, Crowdsourcing, Facebook, etc., we need to keep our focus on the essentials of donor development: building relationships and strengthening stewardship opportunities with current and prospective donors. Vehicles to achieve these bedrock principles of development may come and go, but the principles will not change.  

As professional development people, we must always ask ourselves whether an advance in technology helps or hinders our efforts in knowing our donors and their deepest philanthropic interests better or whether we are spending our time and getting very little return on investment.

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Topics: Donor Development

About The Catholic Fundraiser

In this weekly blog we share tips, tactics and case studies for professionals in the Catholic fundraising community. Learn how to advance your mission with articles on technology, donor engagement, nonprofit leadership, social media, and emerging trends.

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