The Catholic Fundraiser

How Donors Respond to Your Emails: What Works and What You Should Be Doing Differently

Posted by Kristen Schultz Jaarda, JD, LLM on 11/1/17 1:30 PM

What are the best ways to increase email performance and response rates? How do colors and fonts impact readability? Does the date and time that emails are sent affect donor interest? Crescendo’s 2016 email study Experiments in Email Marketing: Principles of Effective Emails Based on A/B Testing sought to answer those questions and more.

The study used the scientific method known as "A/B testing" — sometimes called "split testing" or "bucket testing." Crescendo designed custom emails for six different charities to test how donors would respond. Each test involved two or more emails that were sent to segmented portions of a charity's email list and the emails were identical except for a single variable. For example, an email testing subject lines would have been identical in all respects except for using two different subject lines. This article will share some of the lessons learned about effective use of emails for donor engagement.

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Topics: Donor engagement, Email Performance

Four Ways to Increase Online Giving Conversions

Posted by Nick Small on 8/16/17 9:22 AM

Building awareness and getting people familiar with your organization and cause is important — but to stay afloat, increase online giving conversions on your website to increase your bottom line and allow you to create a larger impact.

Online giving is responsible for about 7% of total fundraising revenue per year and grows at a rate of about 8% per year (which doesn’t include grants).

Consider these steps to increase your online giving conversions.

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Topics: Tips to Use & Habits to Lose, Donor engagement, Online Giving

The Four Main Components to Your Online Donation Form

Posted by Jarred Schremmer on 4/29/17 10:33 AM

As fundraisers, we spend most of our time focused on finding potential donors, sharing compelling content and stories, and giving donors reasons to give. We redesign our website to provide a clearer presentation of our organization, encouraging them to support us. We develop paid search and display ad campaigns that target potential donors to introduce them to our mission and to drive engagement. We send emails that provide spiritual encouragement, that deliver stories of life-change, and that ask for support.

Unfortunately, after all this effort, we frequently overlook the most important part, the final point of decision, the donation form.

A few years ago, I was having a conversation with a direct marketer who made the statement, “Does the donation form really matter that much? I mean, once they get to the donation form, they are going to make a gift. Right?”

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Topics: Donor Relationships, Donor engagement

New eBook by NCDC: Turning Facebook Likes Into Donors and Dollars

Posted by National Catholic Development Conference on 4/6/17 10:33 AM

 

Are you wondering how you can turn your Facebook audience and fans into consistent, reliable donors? Are you looking at your Facebook likes and wondering why your donation numbers don't match up? 

If this sounds like you, you’re in luck,  because NCDC has designed an online-friendly, easy-to-read eBook that focuses on four key elements in turning Facebook fans into lifelong donors.

After reading this eBook, you should:

  • Learn how to turn your Facebook audience into consistent advocates for your nonprofit,

  • See the importance of integrating your social media strategy with your overall communications plan,

  • Understand the 4 Key Elements to Turning Facebook Fans Into Donors,

  • Have the ability to take the first step in revamping your nonprofit’s Facebook page.

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Topics: Donor engagement, Facebook Likes

6 Tips On Approaching Direct Mail in Today’s Fundraising Landscape

Posted by National Catholic Development Conference on 3/15/17 1:38 PM

Although today’s fundraising landscape is constantly changing, you can still be successful with a well-thought-out direct mailing campaign.

Consider using these next six tips when developing your fundraising strategy.

Tip #1: Replenish Your Diminishing Donor List

One of the biggest advantages of direct mail is building your donor list. Once a donor gives via direct mail, they are more likely to give again.

“Direct mail lists are invaluable. People like mail, trust mail, and respond to mail. Acquiring lists (from reputable direct mail companies) is worthwhile. In the long run, these lists keep your non-profit going. Your house list will deplete over time, and you must replenish it to be able to support your non-profit.” [Sean Finnegan, Lawrence Direct, “Why Direct Mail is Still a Key Fundraising Technique”]

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Topics: Millenials, Donor engagement

About The Catholic Fundraiser

In this weekly blog we share tips, tactics and case studies for professionals in the Catholic fundraising community. Learn how to advance your mission with articles on technology, donor engagement, nonprofit leadership, social media, and emerging trends.

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