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How to Make the Most of Your Digital Fundraising Program

Posted by Austin Nichols on 8/1/18 8:49 AM

You probably have a healthy digital program, but could it be doing more?

While not a new concept, many small organizations can be slow to adopt digital acquisitionYou may have a lot of questions about the ‘why’ and ‘how’ of implementing digital acquisition strategy. This struggle is understandable, as maintaining a digital presence often seems overwhelming. But with some simple steps you can learn how to improve your digital fundraising operations and begin acquiring new donors.  

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Topics: Conference, Donor engagement

How to Use the Power of the Phone in Your Fundraising Strategy

Posted by Juddee Milito and Erica Waasdorp on 7/24/18 8:43 AM

These days, there’s so much interest in new channels and the latest next “new shiny thing,” but did you know that there’s one medium you use everyday that has evolved tremendously over the past few years?

That medium (the one that you’re holding in your hand right now or the one that’s very nearby!) is the ultimate key to retaining your donors: it’s your phone!

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Topics: Trends in fundraising, Donor engagement

3 Ways to Improve Communications with Prospective Donors

Posted by Mark Loux on 7/20/18 11:04 AM

As technology continues to evolve and improve, the ability to connect and communicate with donors has continued in the same trajectory.

In 2018, we know more about prospective donors than ever before. We have more ways in which to communicate with prospective donors, and we know that it’s possible to communicate more personally with every single prospect.

So, why are nonprofits finding it more difficult and expensive to acquire new donors? Well, I think there are three main reasons that it’s both difficult and costly to acquire new donors.

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Topics: Donor engagement

How Donor Data, Media, and Payments May Change in the Coming Years – And How to Manage It

Posted by Larry May on 6/21/18 8:51 AM

For several years, my colleagues Jack Doyle, Lynn Edmonds, Geoff Peters, and I (now joined since 2017 by Dennis Meyer) have been honored to do a session on this topic at the annual NCDC conference.

I’m no soothsayer, but here are a few quick thoughts on what’s coming down the road:

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Topics: Donor engagement

How Donors Respond to Your Emails: What Works and What You Should Be Doing Differently

Posted by Kristen Schultz Jaarda, JD, LLM on 11/1/17 1:30 PM

What are the best ways to increase email performance and response rates? How do colors and fonts impact readability? Does the date and time that emails are sent affect donor interest? Crescendo’s 2016 email study Experiments in Email Marketing: Principles of Effective Emails Based on A/B Testing sought to answer those questions and more.

The study used the scientific method known as "A/B testing" — sometimes called "split testing" or "bucket testing." Crescendo designed custom emails for six different charities to test how donors would respond. Each test involved two or more emails that were sent to segmented portions of a charity's email list and the emails were identical except for a single variable. For example, an email testing subject lines would have been identical in all respects except for using two different subject lines. This article will share some of the lessons learned about effective use of emails for donor engagement.

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Topics: Donor engagement, Email Performance

About The Catholic Fundraiser

In this weekly blog we share tips, tactics and case studies for professionals in the Catholic fundraising community. Learn how to advance your mission with articles on technology, donor engagement, nonprofit leadership, social media, and emerging trends.

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