The Catholic Fundraiser

The Four Main Components to Your Online Donation Form

Posted by Jarred Schremmer on 4/29/17 10:33 AM

As fundraisers, we spend most of our time focused on finding potential donors, sharing compelling content and stories, and giving donors reasons to give. We redesign our website to provide a clearer presentation of our organization, encouraging them to support us. We develop paid search and display ad campaigns that target potential donors to introduce them to our mission and to drive engagement. We send emails that provide spiritual encouragement, that deliver stories of life-change, and that ask for support.

Unfortunately, after all this effort, we frequently overlook the most important part, the final point of decision, the donation form.

A few years ago, I was having a conversation with a direct marketer who made the statement, “Does the donation form really matter that much? I mean, once they get to the donation form, they are going to make a gift. Right?”

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Topics: Donor Relationships, Donor engagement

Why Baby Boomers Are Upending The Fundraising Landscape

Posted by Kn Moy on 3/3/17 10:15 AM

 

This is an era of great uncertainty for fundraisers. As one career fundraiser recently said to me, “Nothing works like it once worked. It’s like the ground has shifted under my feet, totally upending things as I once knew them.”

If you look across today’s marketplace, what marketers do to engage customers has changed almost beyond recognition compared to a decade ago. Apart from information technology, it’s hard to find another discipline that has evolved so quickly. Tools and strategies that were cutting-edge just a few years ago are quickly becoming obsolete. New marketing approaches are appearing every day.

Yet, if you’re the average fundraiser, you’re probably fundraising the same way you fundraised in the last century, except that you’ve added another fundraising channel — the Internet.

Today, the average fundraiser is asking more and receiving less — and watching every fundraising success metric continue to decline.

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Topics: Donor Relationships

4 Simple Tips To Improve Donor Retention and Engagement

Posted by National Catholic Development Conference on 2/15/17 2:41 PM

You just completed your new donor acquision campaign, and new donors are finally sending in their first gift. Now, after spending significant amounts of money acquiring these donors, you have to worry about their retention rates.

How can you get them to give a second gift?

How are you going to make sure they stay engaged?

To help your nonprofit excel in its mission, we compiled four simple tips that will help you engage your donors and keep them donating:

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Topics: Donor Development, Donor Relationships

About The Catholic Fundraiser

In this weekly blog we share tips, tactics and case studies for professionals in the Catholic fundraising community. Learn how to advance your mission with articles on technology, donor engagement, nonprofit leadership, social media, and emerging trends.

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