How did science and fundraising become intertwined?
What is Neurofundraising?
Neurofundraising stems from the scientific discipline of Neuroscience, which focuses on the structure and functions of the brain and nervous system. Understanding what drives human response impacts the decisions you make as a fundraiser. Through increased knowledge of human responses, fundraisers can learn more effective ways to engage donors.
For more information on a scientific approach to best relate to donor prospects, we invite you to explore our new digital resource page!