The Catholic Fundraiser

7 Reasons Donors Keep Giving (and Giving!)

Posted by National Catholic Development Conference on 9/12/18 9:36 AM

It's the million dollar question: What drives donor loyalty?

The topic of donor loyalty has been studied by numerous academics and consultants for many years. In his book Retention Fundraising: The New Art and Science of Keeping Your Donors for Life, Roger Craver published the results of a fascinating survey.

Craver had 250 nonprofits poll their current donors with the hopes of finding out why they had remained so loyal. Each donor was given a list of 32 reasons why they might keep donating to the organization, and they were asked to rank them by order of importance.

Let's take a look at some of Craver's findings.

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Topics: Donor Relationships

4 Tips for Reactivating Lapsed Donors (Or Not Losing Them in the First Place)

Posted by Juddee Milito on 8/13/18 8:13 AM

Let’s face it. You will probably never reach 100 percent donor retention.

Even with the best segmented and most-personalized donor communications and stewardship, you will probably lose donors at some point. And by the way, if a donor has not given in two years, the likelihood that they will give again is about 2 percent.

That said, let’s take a look at some tips to increase the likelihood of a lapsed donor resuming their giving plan.

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Topics: Donor Relationships, Annual Conference

[New Digital Resource] Real-Life Lessons in Multi-Channel Donor Acquisition

Posted by National Catholic Development Conference on 7/3/18 8:24 AM

There are many questions that come with figuring out how to grow your donor file through multiple channels, such as:

How can you grow your donor file to support the growing work your organization is doing?

How do you integrate across multiple channels to connect with potential donors?

At NCDC, we know that securing new donors is one of the biggest challenges fundraisers face, but you're in luck — we put together a digital resource designed to answer your questions about donor acquisition!

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Topics: Donor Relationships

There Is No Fear In Love: How Development Officers Can Love Donors Into Giving

Posted by Randy Bronkema on 6/13/18 8:04 AM

The other day a colleague of mine, Linda Cunning, presented a verse in the Bible that I have read many times before. But, on that morning, it was like I was hearing it for the first time.  

1 John 4:18 “There is no fear in love. But perfect love drives out fear because fear has to do with punishment. The one who fears is not made perfect in love.”  

This is an incredible statement. What if it is really true? What would this mean for how we do our job as development leaders?

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Topics: Donor Relationships

Want to Retain First-Time Donors? Treat Them Like First-Time Church Visitors.

Posted by Steven Shattuck on 5/17/18 11:06 AM

This past weekend, my family had the opportunity to visit two churches that we do not regularly attend. On Saturday, we attended my niece's first communion mass and on Sunday visited a church where an old family friend was guest-preaching.

In both cases, we were warmly greeted at the door and warmly greeted by those sitting around us, some of which were curious about what brought us there that day.

There is a mountain of research advising churches on how to treat first-time guests with the goal of return attendance: be welcoming, be curious but not overwhelming, and make it easy to follow up. There is also a mountain of research advising fundraisers on how to treat first-time donors with the goal of a second gift: be thankful, communicate the impact of the gift, and start a dialogue.

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Topics: Donor Relationships

About The Catholic Fundraiser

In this weekly blog we share tips, tactics and case studies for professionals in the Catholic fundraising community. Learn how to advance your mission with articles on technology, donor engagement, nonprofit leadership, social media, and emerging trends.

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