The Catholic Fundraiser

Leveraging Social Media 101: Messaging to Trending

Posted by Amelia Burke-Garcia on 6/1/17 9:55 AM

Globally there are more than one billion people on Facebook and YouTube is the second most used search engine in the world. In terms of U.S. users, according to the Pew Internet and American Life Project, as of August 2012, 69 percent of online adults in the USA use social networking sites.

Research shows that minorities use the popular social media platforms, i.e. Facebook, similarly to non-minority groups. In addition, while smartphone penetration is lower amongst minority populations, these groups are using advanced features on their basic mobile telephones to engage online. Some of these differences can be explained by the younger demographic age profile of ethnic minority groups.

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Topics: Social Media, Facebook Ads, Digital Advertising

The 4 Elements to Growing Your Email List Using Facebook Ads

Posted by National Catholic Development Conference on 4/11/17 2:56 PM

It’s the annual board meeting, and you announce that it’s time to take social media seriously. You look around to see everyone nodding in agreement. After a few months of discussion, the whole board is finally convinced that social media is an important part of the fundraising and communications strategy. As the discussion continues, someone suggests that you all should start using Facebook Ads and “boosting” to help reach new audiences.  

You share everyone’s excitement but you notice something — everyone is staring at you. The next thing you know, you are now in charge of “social media” for your organization and they want you to start using “Facebook Ads” to generate new contacts and start capturing more email addresses.

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Topics: Social Media, Facebook Ads