This article includes 6 expert tips and best practices for any business, including a non-profit, wanting to run an integrated marketing campaign that generates a higher rate of donor acquisition and raises more dollars.
Wait! What is an integrated marketing campaign?
An integrated marketing campaign is a marketing effort that uses a consistent message across traditional and non-traditional marketing channels. Ultimately all the messages should reinforce each other. Integrated marketing campaigns enable brands (yes, your nonprofit is a brand) to reach new audiences and gain mass exposure for their marketing promotions. Plus, in the information overload world in which we live, folks need to see your message multiple times before their brain will process it (Did you know that, on average, only 16% of Facebook fans will see what you share)?
There used to be a marketing “Rule of 7” stating that a prospect needs to hear the advertiser’s message at least 7 times before they’ll take action to buy that product or service. Guess what?