The Catholic Fundraiser

Leveraging Social Media 101: Messaging to Trending

Posted by Amelia Burke-Garcia on 6/1/17 9:55 AM

Globally there are more than one billion people on Facebook and YouTube is the second most used search engine in the world. In terms of U.S. users, according to the Pew Internet and American Life Project, as of August 2012, 69 percent of online adults in the USA use social networking sites.

Research shows that minorities use the popular social media platforms, i.e. Facebook, similarly to non-minority groups. In addition, while smartphone penetration is lower amongst minority populations, these groups are using advanced features on their basic mobile telephones to engage online. Some of these differences can be explained by the younger demographic age profile of ethnic minority groups.

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Topics: Social Media, Facebook Ads, Digital Advertising

The 4 Elements to Growing Your Email List Using Facebook Ads

Posted by National Catholic Development Conference on 4/11/17 2:56 PM

It’s the annual board meeting, and you announce that it’s time to take social media seriously. You look around to see everyone nodding in agreement. After a few months of discussion, the whole board is finally convinced that social media is an important part of the fundraising and communications strategy. As the discussion continues, someone suggests that you all should start using Facebook Ads and “boosting” to help reach new audiences.  

You share everyone’s excitement but you notice something — everyone is staring at you. The next thing you know, you are now in charge of “social media” for your organization and they want you to start using “Facebook Ads” to generate new contacts and start capturing more email addresses.

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Topics: Social Media, Facebook Ads

15 Ways to Jump Start Your Nonprofit's Instagram

Posted by Julia Campbell on 1/7/17 10:00 AM

Instagram is hot. With 100 million monthly active users and over 40 million photos uploaded per day, the photo-sharing site claims to gain a new follower every second. Online marketing is visual. If you are not telling your story to your supporters in a visual way, you may be ignored or left behind.

Facebook is even hiring a fulltime employee to head to Washington DC to get politicians and government officials on the Instagram bandwagon. (How can we get the same treatment for nonprofits? Eh, Facebook?)

Whether you are a social networking newbie or a seasoned veteran, Instagram is easy to use, intuitive and very addictive. Heck, my 66-year-old technophobe dad uses it daily! All you need is a smartphone and voila – you can download the free app and start posting in 1 minute. So what are you waiting for?

Here are 15 ways that your nonprofit can start using Instagram today:

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Topics: Social Media

Give Your Nonprofit a Social Media Makeover

Posted by Allison Gauss on 9/21/16 10:00 AM

Social media matters for nonprofits. Whatever cause sector you work in, whatever the size of your organization, social media is a valuable tool to engage with supporters and grow your audience. Furthermore, reputable organizations are expected to have profiles on major social media platforms. Not being on Facebook or Twitter is like being left out of the Yellow Pages 20 years ago.

Social networks are not all the same, though. Which platforms you use and how you use them will depend on your existing community and audience. You can get the most out of your social networks if you clarify your purpose on each platform, build great profiles, and understand the type of content you should post to each one.

Use these steps to set up or revamp your social media presence and make the most of the opportunities afforded by major platforms.

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Topics: Social Media