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The Catholic Fundraiser

Learning from 2018 and Trends to Watch in 2019

Posted by National Catholic Development Conference on 1/8/19 9:15 AM

At the end of a year, there is a natural inclination to reflect on the previous year’s accomplishments and look forward to what is to come in the new year. At NCDC, 2018 was filled with compelling content, a rejuvenating and inspiring Conference and Exposition, and countless conversations with members about their trials and successes in fundraising.

As we enter a new year at NCDC, join us as we briefly revisit the highlights of 2018 and explore the trends to watch in 2019. Read on for a sneak peek of what we plan to focus on in the coming year!

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Topics: Trends in fundraising

How To Strengthen Your Board and Increase Your Fundraising Potential

Posted by Mary J. Foley on 12/5/18 9:31 AM

You have the greatest board in all the world. They are clear about their mandate. They don’t micromanage. Their skills and passions are suited to your current challenges and strategic opportunities. They work effectively as a team, demonstrate integrity and a strong work ethic, and are constantly on the lookout for future leadership. And regardless of their committee assignments, they aggressively pursue fundraising opportunities. RIGHT?

We hope so, but often enough we hear of frustration with board members, questions about their dedication, and annoyance with their hesitation to embrace their fundraising role. Are they trying to drive you crazy? Likely not. But they are sending a clear message – they may not be ready, willing, comfortable, or equipped to take on the level of leadership you need.

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Topics: Trends in fundraising

Neurofundraising for Major Donor Gift Officers

Posted by Geoffrey W. Peters on 11/15/18 8:36 AM

Fundraising and winning over prospective major gift donors can be a challenging task - wouldn’t you want to take advantage of everything that could make that job easier? Enter the science of neurofundraising. This pioneering field capitalizes on an understanding of neuroscience - the study of the structure and functions of the brain and nervous system, and utilizes it when approaching donors.

Let’s take a look at some of the elements of neurofundraising and how it fits into traditional charity fundraising ideas in greater detail.

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Topics: Trends in fundraising

Want to Optimize Your Fundraising? Walk in Your Donor's Shoes...

Posted by Kn Moy on 10/29/18 10:06 AM

It’s that Halloween time-of-year. So, grab your mask and try this very simple exercise with your fundraising team.

The Halloween mask is to allow you and each of your team to become someone else for a little while.

Forget who you each are … and put yourself in the shoes of your donors.

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Topics: Trends in fundraising

Understanding and Retaining Your Donors in an "Experience Economy"

Posted by Kn Moy on 10/12/18 8:34 AM

Few things impact fundraising results as much as the changing attitudes and behaviors of donors as our nation’s economy evolves.

Today’s donors aren’t the same donors of the last century when direct mail fundraising success rates peaked. Just how much donors and their behaviors have changed over the past 50 years can be easily recapitulated in the evolution of the morning cup of coffee for America’s consumers.

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Topics: Trends in fundraising

About The Catholic Fundraiser

In this weekly blog we share tips, tactics and case studies for professionals in the Catholic fundraising community. Learn how to advance your mission with articles on technology, donor engagement, nonprofit leadership, social media, and emerging trends.

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