With the rise of the digital age, you now have access to cheaper analytics, better automation, and more ways to please your donors. To help you capitalize on these advances, we compiled 4 tips to help you optimize your digital fundraising channel.
TIP #1: Start A/B Testing
One of the great advantages of digital fundraising is how easy it is to test without a lot of added time or cost. Try testing two different versions of your donation page to see which results in the most conversions, i.e. donations.
“The optimal donation page varies from nonprofit to nonprofit, but the goal is to make the experience as convenient as possible for your donors so they're more likely to contribute. Consider this: 65% of nonprofits are still using an online donation form that requires three or more clicks to submit a donation.”
Pare down your donation page to make it as simple and easy as possible for site visitors to donate. Then try testing two versions by using one page for a period of time, and then trying the second version. Another easy way is to publish both pages at the same time and then split your website traffic equally between the two pages.